Why You May Be Losing Followers on Twitter??

Many join Twitter to grow an online presence. But not everyone gets fast results. Here are 10 things NOT to do to ensure you won’t sabotage your Twitter growth.

Since Twitter banned auto-follow and auto-follow back (see my earlier article from July 1013), I’ve been spending a lot more time vetting who I follow and follow back on Twitter. As a result, I’ve been following far fewer people on Twitter every week than I used to. Naturally, this is due in part to the fact that it takes a lot more time now that automation is no longer allowed. But it is also due to the fact that I have become much more selective about who I want to follow.

During the vetting process, I’ve noticed the same 10 criteria keep cropping up as ‘deal breakers’ helping me decide whether or not to follow, follow back or unfollow people on Twitter. As these criteria are probably being used (consciously or not) by other Twitter users, I thought I’d share them with you today, so you can avoid these pitfalls, and make your Twitter profile an irresistible force to you ideal audience.

Reason #1: Inadequate bio information

Twitter gives you 160 characters to fill in your profile. Use them. Make every character count. Make sure it SAYS something about you and/or your business, so people can judge whether or not they want to follow you.

Reason #2: No profile image

No matter how camera-shy you may be, don’t fail to upload a headshot or company logo. When people see the default Twitter image in your profile, they tend to assume a) that you don’t know what you’re doing on Twitter yet; b) that you don’t care; or c) that you’re not a ‘real’ person but a spammer/robot. Say cheese!

Reason #3: You have a private account

If you set your account to ‘private’, prospective followers won’t be able to see your Tweets. Why would people follow you if they cannot know what you Tweet about? I wouldn’t.

Reason #4: You don’t speak the same language

If you are multilingual and you are trying to target a specific audience, be sure your Tweets are consistently in the language of the audience you are targeting. Otherwise, people might start unfollowing you if they start to see Tweets they cannot read. Remember: you might understand their language, but they might unfollow you if they cannot understand yours. You might wish to have multiple accounts for different languages.

Reason #5: YOU USE ALL CAPS ALL THE TIME

Gosh I hate that. I never follow people who ALWAYS WRITE IN ALL CAPS and I unfollow them FOR THE SIMPLE REASON THAT IT IS ANNOYING.

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Reason #6: You use WAY too many hashtags

I love hashtags, but some people will put a hashtag at the beginning of every word (frequently combined with #USINGCAPSALLTHETIME). Apart from being damnably irritating to your followers, there are SO many reasons why over-using hashtags is pointless. See my earlier article ‘5 Ways to Use Hashtags on Twitter or Facebook’ to find out wise ways to use them.

Reason #7: You’re just interested in getting followers and have no focus

Some people are on Twitter for no other reason than to get followers. They talk about NOTHING other than to say ‘Follow me’ or #TeamFollowBack. All they tend to do is tell how many new followers they got that day. I never follow such people. What’s the point?

Reason #8: You don’t bother to follow people back

In direct contrast to #7, there are also people on Twitter who hardly ever bother to follow (legitimate) followers back. Personally, except for large organisations that don’t tend to follow anyone back, I will unfollow people if they haven’t followed me back after a couple of months. Some people will unfollow you if you don’t follow back within the week. If you are losing followers, this might be the reason. Take a look at who’s following you that you are not following.

Reason #9: Never talking to anyone else

If you never take time to say ‘hi’ or ‘thank-you’ to people, or you never ReTweet or reply to people’s comments, your followers will get miffed and are likely to unfollow you. If prospective followers see no engagement, they might not bother to follow you in the first place.

Reason #10: ALL you do is talk to other people

The flip side of #9 is when someone ONLY uses Twitter as a kind of global instant messaging service, and is constantly engaged in chat. Being sociable is great, but if all you ever do is chat-surf, some people might not wish to follow you.

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