As with any marketing tool, it's critical to have a plan for
how Twitter cards will be used. Some of the most effective uses include:
- Introducing new products: Because a picture can be included on the cards they are a great way to introduce new products and to generate excitement.
- Offering resources: Businesses often offer great resources for their customers on their website. The Twitter card can help direct people to these resources and build brand awareness.
- Using current events: Twitter cards can use popular events to help create a card that is passed along to others. Retweeting of business cards is a great way to spread information for a business.
- Sharing videos: If a business has a video that becomes popular, the Twitter card be shared and brand awareness will grow.
- Lead generation: A great way to capture email addresses.
Therefore twitter card can make you convert your leads. We
provide you complete social media
optimization solutions.
Types of Twitter
Cards
The process to get Twitter cards is fairly simple, but
before you get started, you will need to know the eight types of Twitter cards
that businesses are using.
1.Summary Cards
Summary cards can be used to provide basic information about
a web page. Things such as product information, a thumbnail image, a title, and
a Twitter handle are commonly used on the summary card. In addition to the
basic summary card, there is also a summary card with a large image. Instead of
the small thumbnail image, a larger image is used.
2. Photo Card
Photo cards are similar to the summary card. They contain an
image, a description, a title, and a Twitter handle. The key difference in this
type of card is the way that the photo stands out. The photo card allows for
all of the information to be seen at one time, unlike a traditional tweet,
where all of this is embedded.
When using these cards, make sure the photo is at least 280
pixels wide by at least 140 pixels high in order for it to work. Photo cards
are among the simplest to install.
Gallery Card
The gallery card is a version of the photo card. Instead of
putting one picture on the Twitter Card, the user can put up to four images on
the gallery card.
3. App Cards
The app card allows users to direct people to download an
app that is embedded in the Twitter card. The app card can detect the device
that is being used to view the card and can direct the user to the right place
to download the app to their mobile device.
4. Player Card
The player card allows businesses to use video or audio
within their tweets. They put a live video or audio player into the tweet so
that it will play easily for the person that is viewing it. This card makes it
simple for people to view or hear the information.
5. Product Card
The product card is similar to the summary card. It allows
for a title, description, and thumbnail image of the product that is offered.
Other information such as price, location, and product availability can also be
included. It is a great way to feature a specific product for a business.
6. Lead Generation Card
The lead generation card is the perfect way to get people to
share the email address associated with a Twitter account. It allows people to
click on a link in the card to share the information.
7. Website Card
The website card directs people to a specific landing page
of a website. It can direct a person to the home page of a website or any other
page with the click of a button.
Getting Started
It isn't difficult to get started with Twitter cards:
Review the documentation for the type of card you want to implement.
Add the pertinent meta tags to
your page.
Run your URLs against the validator tool
to be approved.
After approval, tweet the URL and see the Card appear below
your tweet.
Use TwitterCard analytics to measure your results.
The Takeaway
Twitter cards allow for more information than basic tweets,
so they are more powerful as a social media marketing tool. With the inclusion of videos, pictures,
and other information, businesses can integrate a transnational message into
the conversation. It's a marketing tool you can't afford to ignore.
