Now that you
are up and running on Facebook, we have something to tell you... not everything
you post will get seen by all of your fans. We know, we know. How could that
be? Well Facebook does their best to
make sure its users aren't overwhelmed by messages they don't want. In this
section we'll show you how this works and what you can do about it with News Feed
Optimization (NFO).
While NFO
doesn’t necessarily sound like the most powerful marketing tool in your
arsenal… trust us, you’ll start to appreciate its power soon.
We’re going
to show you data from BrandGlue, a company that helps brands reach more
eyeballs by ranking higher in the newsfeed algorithm using NFO. They’ve helped
a lot of businesses, including Intel, icanhascheezburger Networks/Fail
Blog/LOLCats, Microsoft, Mint.com, the Washington Redskins, and Kiva.
The Truth about Facebook Pages
Marketers
often think Facebook Pages equal "fan websites,” so they build lots of
fancy tabs.
In reality
though, research shows that 96% of fans never even revisit fan pages once
they’ve “liked” them. That means that in most cases your fans see your posts in
the personal newsfeeds and decide whether to "like" it, comment on
it, share it, or do nothing right in their newsfeed, not on your Facebook Page.Fans won’t
treat your Facebook Page like a website they visit and read, instead they’ll
interact with it if you're doing the right things.
Content that
attracts your fans' attention in their newsfeed is the holy grail.
Effective
Facebook strategies focus on content that looks compelling in a user's newsfeed
to generate likes, comments, and shares.
The Facebook Algorithm
What is the Facebook
Newsfeed Algorithm?
We're not
going to get into all of the details, but what you need to know is:
Facebook
didn’t want to crowd your newsfeed, so they created an algorithm that hides
content it thinks you might skip anyway.
That means
that just because you post something to your fans, it doesn’t mean they’ll all
see it.
Unfortunately,
average fan Pages rank low in the algorithm so that 50-70% of fans never see
the content in their newsfeed.
You need to
focus on driving the actions that impact NFO "like" impressions,
likes, and comments.
Impressions Are Your Best Friend
Lots of
people look at Facebook Insights and get confused about why their total
impressions are higher than their total number of fans. Total impressions are a
count of everything, but what you should really care about is unique
impressions -how many different people you reach, not how many times you reach
one person. And how many impressions you
get are what measures how often you show up in fans newsfeeds.
If you want
to rank extra high in the algorithm, you might want to hire an NFO agency (such
as BrandGlue). It’s similar to SEO, except it’s for the Facebook newsfeed. And
it’s very effective at reaching more eyeballs.
Math Equation
for the Algorithm/Impressions
Unique
Impressions / Total Fans = X
Average fan
page reaches X% of their fan base (calculated by taking unique
impressions/total fans).
Six Tips for Optimizing
Your Newsfeed and Status Updates
As with all
social media, creating great content is the key to social media marketing
success. Here are six tips to help you get noticed in the Facebook newsfeed.
- Be human! People come to Facebook to interact, not to buy your product or read every blog post you’ve written.
- Keep your status updates short & sweet, otherwise folks won't read them.
- Remember that your fans like photos and videos so include rich media if possible.
- Think about time of day: what time are your most of fans online and checking Facebook?
- Use the 80/20 principle: Post 80% about things related to common interest of your fan base, 20% directly related to your brand/company.
- Don't post more than 1-2 status updates per day, otherwise fans who see your content will get irritated and un-like your fan page right in their newsfeed.
Hence in this way Social Media Optimization Services are very helpful for the growth of any business specially Facebook is most favorable. We are SMOExpert providing Social Media Optimization Services in India
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