Benefits of Social Media Marketing to Increase the Traffic

Given social media’s large and broad usage across demographic and other segments, it’s a must-have for most marketers. Your audience is there, even if you can’t necessarily target them tightly. 80% of marketers benefit from social media marketing to increase traffic.

Actionable Social Media Marketing Tips:

1. Create a marketing persona as well as a social media persona. Appreciate who your target audience is and what type of information they’re seeking from you.
2. Incorporate links to your website and other owned content in your social media shares. The objective is to peak your prospects’ interest so they visit your site. (Of course, don’t make them register to see the information in the links!)
3. Use a variety of content formats on social media optimization. Understand that different elements attract different customer segments. Post images, photographs, videos, presentations and audio.
4. Share other people’s content. Pay it forward is at the heart of social media. You want to build your thought leadership while getting other people to check out your bona fides.
5. Optimize your social media profiles. Help prospects to find your owned media from your social media presence.
6. Participate in social media gatherings. Think Google Hangouts and Twitter Chats. It’s even better if you get known as one of the experts who are interviewed on these events for social media optimization services.

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