Hidden Pros of Social Media Marketing That can Make You a Big Win !

Most businesses venture into social media marketing expecting to see a big return on investment. The hope is that new customers will come in droves, and that the benefits and revenue generation will be huge. However, this is rarely the case. It takes time to build momentum with social media, and the benefits aren’t always as obvious as we would like.

If you’re feeling a bit skeptical about social media marketing and whether or not it’s worth the effort, following are some reasons why it may be working better than you realize.

1. Brand Recognition – One of the most powerful ways to use social media is as a brand-building tool. With social media services, you get to decide how you want to position your company and what you want people to know about what you do. With consistent effort and great content, you can build a reputation for your brand around your company’s values, benefits, and advantages.

2. Community – There is nothing like social media optimization when it comes to cultivating a community. When your followers become part of your community, you gain instant access to them. That means you can find out what challenges they are facing and what they like and don’t like about your offerings. You can engage in ongoing dialog that can be more valuable than any kind of paid market research.

3. Repeat Exposure – There is an old marketing adage that says it takes six to eight exposures to a product before a customer decides to buy. A clear benefit of social media is repeat exposure with your network. You have the opportunity to remind them over and over again about what you have to offer, which can shorten your sales cycles dramatically.

4. Authority – For coaches, consultants, authors, speakers, and other service-based businesses, social media can be very powerful in helping you establish authority in your field—making you the go-to resource for your target audience to seek out for help. Share great content, answer questions, and serve your audience, and you will inevitably build loyal fans.

5. Influence – As your following increases, your influence grows. Having a substantial social media audience creates a snowball effect that can attract new customers, media interviews, joint venture partnerships, and all kinds of other opportunities. It’s a bit like when you see a crowd hovered around something. You can’t help but want to see what all the fuss is about, so a large audience will only attract more interest.

6. Website Traffic – Many people don’t realize that social media marketing services can be a leading traffic generator. When you share blog posts, videos and other content from your website, you give your audience a reason to click through and visit your site. Once there, you have the opportunity to inspire those visitors to take action by inviting them to sign up for your mailing list, make a purchase, or call to schedule a free consultation. Install traffic monitoring service, such as Google Analytics, and if you are committed to your social media efforts, you will clearly see that social media services brings traffic. Also, make sure that your visitors receive a clear call to action when they visit your site so that you can convert that extra traffic into business opportunities.

7. Ahead of the Curve – Whether you realize it or not, your prospects and clients are checking to see if you are engaging in social media. I always find it a bit odd when I’m investigating a potential service provider online and I can’t locate a social media presence or worse, I find Facebook pages that haven’t been updated in months, empty Twitter feeds, and a clear lack of interest in engaging. Social media isn’t a fad and it’s not going away. Even if it’s not your top priority, if you stay current with activity, your prospects will notice.

8. Mindshare with Lurkers – There may be days when you wonder if anyone is paying attention to your social media networks. But if your efforts are consistent, I guarantee that more people are paying attention than you realize. Give it time and you’ll start to understand what’s happening behind the anonymity of the internet. You will eventually hear from people who say, “I’ve been following you on Twitter for ages. I love your posts!”

9. Competitive Advantage – The reality is that most of your competitors aren’t likely doing a very good job with social media (most companies aren’t), which gives you the chance to stand out. Also consider the flip side. If you avoid social media, you leave a big opening that allows your competitors to capture your audience.

10. Big Wins – While many businesses large and small are trying to justify the cost and time investment for managing social media marketing, an important benefit often gets overlooked: Big Wins. For example, if someone from LinkedIn connects you with a significant government contract, then that would certainly qualify as a Big Win. If a major media outlet finds you on Twitter and interviews you for a national article, then that is also a Big Win—one that you can’t measure based on revenues directly generated.

Big Wins don’t happen often, but when they do, they make it all worthwhile. It’s easy to forget results like these six months down the road you’re trying to assess whether your social media efforts are paying off. But that one contract you landed could cover your social media marketing costs for years. And that major media interview could lead to subsequent interviews and a line item on your resume that impresses a corporate sponsor three years from now. Never forget to factor in the Big Wins in social media.

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Social Media Marketing| Tips for Marketing Over the Web

Social media is the new (buzzword) that is used to describe a variety of Web-based platforms, applications and technologies that enable people to socially interact with one another via the Web or Web 2.0 as these services are normally labeled.

Some examples of social media sites and applications include Facebook, YouTube, Del.icio.us, Twitter, Digg, blogs and other sites that have content largely contributed based on user participation — that is, sites that organize and deliver user-generated content (UGC).

Many businesses have primarily focused on getting listed in Google for no reason other than to drive Google's search traffic to their own Web space. Social media is no different — businesses are looking to leverage social media traffic to help their own sites and brands. In November traffic to Blogger, according to comScore, was 222 million. It is easy to see why businesses want to attract some of that traffic.

Not all businesses need a Facebook page or a blog to promote and advertise on the popular social media sites. In fact, you might do better simply by making your own online presence social media-friendly and let your users carry your product through to these places instead.

Welcome Social Media in Your Organization

If you think about it, social media is like an online version of word-of-mouth advertising. One user on a social site may favorite, follow, or Digg something about you, and suddenly your brand and name is now being shown to all of their friends, and if they repost the mention, they open your brand up to all of their friends, and so on down the line.

Businesses can start with a company presence or profile on different, but appropriate, social media sites. You can create a Fanpage on Facebook, get your employees on LinkedIn, sign up for Twitter, or start submitting relevant articles and content to social bookmarking sites, like Digg and StumbleUpon. You can also use free blogs like Blogger to open a dialogue between your business and consumers.

When creating profiles on these sites, remember to link them up. For example, on your Twitter profile you can include a link to your blog or Web site. On Facebook you can install a Digg application so others can see what you favorite, and a Facebook Twitter application lets your Tweets become your Facebook status update. Twitter feeds can be added to your blog, and so on. By linking up your profiles, with one update you can blast your message to multiple social sites.

Be Open, Honest, and a Little Social, Too

To successfully market in social media spaces, a business needs to create honest and open profiles that will appeal to consumers — don't pretend you are "just another user" on the site. Be honest in letting users know that you represent a business, versus being a single person who always tweets and links to one business. People will see right through this.

When you use these sites, you're opening your business up to direct dialog and comments from users. One of the biggest mistakes a business can make is not responding. When comments are left on your blog, a message is posted to your Facebook Fanpage wall or someone tweets a reply to your status on Twitter, make sure this person gets a message back from you. It doesn't have to be a long-winded dialog, but show that you have an interest in what they are saying. If you never respond, the user does not have a reason to come back to your profile.  Make sure you have staff members who will continue to update these pages with fresh posts and comments to users. Daily updates are best.

One thing to remember is that as a business engaged in social media, you might get comments and posts that are not positive — comments that you might feel hurt your business reputation. A business has to always be courteous and address the concerns appropriately, no matter how rough the comment you are dealing with is. Social media links can travel fast —- and a single negative comment left by your staff on a public social profile will infiltrate the faceosphere, blogosphere and diggosphere (you get the idea) faster than you can imagine.

Merge Social Media with Existing Advertising

If you're considering abandoning any of your current advertising practices in favor of going with social media, think again. Businesses need to look at incorporating current marketing channels with new social media opportunities. For example, Google search engine rankings (SEO) are on everyone's priority list. Blogging is an excellent way to optimize your content for Google. You can design content that works well on your blog, but don't stop there. Use portions of the content, not only on your Web site and blog, but also for Twitter updates, Facebook Notes, in more traditional print ads and also in your e-mail marketing campaigns or newsletters.

Social media also provides a way for you to promote new launches and products. You can twitter company news and announcements (via links), you can add product unique and fun demos in video format to YouTube, or upload hot product shots to Flickr or your Facebook Fanpage. When an online publication covers your business or products those news stories can also be added to your various online social media profiles.

Optimize Your Business for Social Media

It is important to realize that not every business really needs a Facebook Fanpage or a Twitter profile. In some cases, it just might be that right now your small business doesn't have time or resources to invest in social media marketing. Still, a business can still leverage social media traffic without joining each of these sites just by making sure you have the basics in place. An RSS feed is crucial to success. With an RSS feed you can distribute your content to other sites and users.

You can also make your Web pages social-friendly by offering users recognizable badges they can click on to submit your Web page or blog post to many of the popular social sites. Add this is one of several free bookmarking and sharing button services that can help spread your pages across multiple social media sites. You simply create a free account and customize the button for use on a blog or Web site. From there you copy and paste the provided code to your page.

10 Rules To Gain In Social Media Marketing

Leveraging the force of substance and social networking advertising can help lift your gathering of people and client base in a sensational manner. Yet beginning without any past experience or understanding could be testing.

It's key that you comprehend social networking advertising basics. From boosting quality to expanding your online section focuses, maintaining these 10 laws will help assemble an establishment that will serve your clients, your brand and - maybe in particular - your primary concern.

1. The Law of Listening:

Accomplishment with online networking and substance showcasing obliges additionally listening and less talking. Read your intended interest group's online substance and join dialogs to realize what's imperative to them. At exactly that point would you be able to make substance and sparkle discussions that add esteem as opposed to jumble to their lives.

2. The Law of Centering:

It's preferable to practice over to be a handyman. An exceedingly centered social networking and substance promoting technique expected to assemble a solid brand has a superior chance for accomplishment than an expansive methodology that endeavors to be all things to all individuals.

3. The Law of Quality:

Quality trumps amount. It's better to have 1,000 online associations who read, impart and discuss your substance to their gatherings of people than 10,000 associations who vanish in the wake of interfacing with you the first run through.

4. The Law of Quietness:

Online networking and substance showcasing achievement doesn't happen overnight. While its conceivable to discover lightning in a container, its significantly more probable that you'll have to focus on the whole deal to accomplish results.

5. The Law of Intensifying:

In the event that you distribute astounding, quality substance and work to assemble your online crowd of value supporters, they'll impart it to their gatherings of people on Twitter, Facebook, Linkedin, their web journals and that's just the beginning.

This imparting and talking about of your substance opens new entrance focuses for web crawlers like Google to discover it in decisive word looks. Those entrance focuses could develop to hundreds or many more potential courses for individuals to discover you on the web.

6. The Law of Impact:

Invest time discovering the online influencers in your business sector who have quality crowds and are prone to be intrigued by your items, administrations and business. Associate with those individuals and work to fabricate associations with them.

On the off chance that you get on their radar as a legitimate, fascinating wellspring of valuable data, they may impart your substance to their supporters, which could put you and your business before an immense new crowd.

7. The Law of Quality:

On the off chance that you invest all your time on the social Web straightforwardly advertising your items and administrations, individuals will quit tuning in. You must increase the value of the discussion. Center less on transformations and all the more on making astounding substance and creating associations with online influencers. In time, those individuals will turn into an influential impetus for informal advertising for your business.

8. The Law of Affirmation:

You wouldn't overlook somebody who connects with you in individual so don't disregard them on the web. Building connections is a standout amongst the most paramount parts of social networking promoting achievement, so dependably recognize each individual who connects with you.

9. The Law of Accessibility:

Don't distribute your substance and after that vanish. Be accessible to your group of onlookers. That implies you have to reliably distribute content and partake in discussions. Adherents online could be flighty and they won't waver to trade you in the event that you vanish for weeks or months.

10. The Law of Reciprocity:

You can't anticipate that others will impart your substance and discuss you on the off chance that you don't do the same for them. Thus, a parcel of the time you use on online networking ought to be centered on imparting and discussing substance distributed by others.

These 10 laws describe the social media marketing and socialmedia optimization strategies.